CEO

James Hobart

James' Bio

James Hobart has an illustrious sixty-year career behind him, ten in the U.S. Military and fifty in the Professional Beauty Industry as an industry executive at every level. Starting out with two successful Redken Concept Salons and partner in the Graham Webb Academy, James was recruited to manage executive positions with numerous companies including Redken Labs, Matrix Essentials, Rusk Inc., Pureology and others, where he displayed leadership, mentoring, and coaching while helping build company foundations and success.

James Hobart

His insight and experience has helped many companies and individuals with their growth and development over the years. His books, Happiness Is Your Birthright, and Salon / Spa Retail – The Lost Revenue Stream, support his philosophy on life and are practical sources to create positive change throughout one’s life.


James’s personal philosophy centers on keeping our proud industry exclusive to the many Hairstylists and Aestheticians who expect no less and to continue finding professional only applications that impact our industry. Today he is focused on building the story on the only manufacturer going direct to the salon/spa with a solid professional program, the iSuccess© Salon/Spa Program, which is voluntary and supports the position, “Keeping Professional products – Exclusive to the Professional Hairstylist / Aesthetician”

 

The Perfect Image of Yourself is Feeling Beautiful and Confident